What's awesome about your university and why should they apply.

Give your reader some social proof with an authentic and awesome testimonial.

Muhammed Riwan,  Grad 2017

Reinforcement copy of why this school is the best.

Insert University Address  ◦  Copyright © 2017

Using 5% or more of your copy to evoke joy can increase your conversion rates.

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Don’t stress about reading levels too much — just make sure you're explaining concepts clearly.

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On average, pages using 125 words or less have 15% higher conversion rates. (But between 250 and 750 words, there's very little difference.)