What's awesome about your university and why should they apply.

Insert University Address  ◦  1.888.8888

Give your reader some social proof with an authentic and awesome testimonial.

Muhammed Riwan,  Grad 2017

Reinforcement copy of why this school is the best.

Insert University Address  ◦  Copyright © 2017

Using 5% or more of your copy to evoke joy can increase your conversion rates.

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Don’t stress about reading levels too much — just make sure you're explaining concepts clearly.

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On average, pages using 125 words or less have 15% higher conversion rates. (But between 250 and 750 words, there's very little difference.)