What's so great about your product/service?

A line or two elaborating on your benefits. (Why should someone go with you?)

Why should someone download this ebook?

Tip: Pages targeting 7th grade or lower reading ease seem to convert better.

Tip: Every additional 250 words on a page lowers the conversion rate by 20%.

Tip: Avoid empty buzzwords like exceed, excel and cutting-edge. They could hurt your conversion.

Marconato Consulting. 2017

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