What information do you need from a lead? More fields means more work to fill out, so keep it to the essentials.

A clear, concise headline about your product or service.


A line or two about why someone should schedule an assessment with you. (e.g. Is it convenient? Is it free?);


Our Services

Avoid "angry" words (slash, limited, damage, harmful) — your customers might already be upset.


Pages with less than 100 words convert ~30% better than pages with 250+ words.

Be Concise!

The Best!

The best-converting pages tend to have less than 1% of their copy communicating joy (e.g. words like "friendly," "perfect," "happy").

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“Testimonial: Choose a testimonial from a happy customer who can give an authentic example of how your product/service benefited them. Including a stat is a bonus!”