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A headline that clearly states why someone should care about your product/service.

Highlight a testimonial from a happy customer

Customer company

Use a testimonial that adds trust and confidence in your brand and product.

Customer name

A supporting sentence that expands on or beefs up your headline.

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Typography

Trust us

Low-ball them

Keep the typeface simple and sans serif. This makes your copy easy to read and keeps the page looking professional.

Trust is important — over 8% of your copy should include trust. Use words like: save, grow, team, leading, system and real.

We found that pages with fewer than 1000 words for business services convert better than those with more than 500 words.

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Include logos from customers who love you

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