A headline that clearly states why someone should care about your product/service.

Highlight a testimonial from a happy customer

Customer company

Use a testimonial that adds trust and confidence in your brand and product.

Customer name

A supporting sentence that expands on or beefs up your headline.

Typography

Trust us

Low-ball them

Keep the typeface simple and sans serif. This makes your copy easy to read and keeps the page looking professional.

Trust is important — over 8% of your copy should include trust. Use words like: save, grow, team, leading, system and real.

We found that pages with fewer than 1000 words for business services convert better than those with more than 500 words.

Include logos from customers who love you

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